Privacy Policy
How we collect, use, and protect your data
Last updated: 25 January 2025
Introduction
My Town Rocks™ ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites (mytownrocks.co.uk and our network of local town websites).
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access our sites.
Information We Collect
Information You Provide
We may collect information you provide directly to us, including:
- Contact Information: Name, email address, phone number, and company name when you submit enquiry forms
- Account Information: Email and password if you create an account on our platform
- Communication Data: Information you include in messages you send to us
Information Collected Automatically
When you visit our sites, we automatically collect certain information, including:
- Device Information: Browser type, operating system, device type
- Usage Information: Pages viewed, time spent on pages, click data
- Location Information: General geographic location based on IP address
- Cookies: See our Cookie Policy for details
How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide customer support
- Send you marketing communications (with your consent)
- Improve our websites and services
- Analyze usage patterns and trends
- Protect against fraud and unauthorized access
- Comply with legal obligations
Legal Basis for Processing
We process your personal data on the following legal bases:
- Consent: Where you have given explicit consent (e.g., marketing emails, non-essential cookies)
- Contract: Where processing is necessary to fulfill a contract with you
- Legitimate Interests: Where we have a legitimate business interest that doesn't override your rights (e.g., improving our services, fraud prevention)
- Legal Obligation: Where we need to comply with legal requirements
Sharing Your Information
We may share your information with:
- Service Providers: Third parties who help us operate our business (e.g., email services, analytics providers, hosting services)
- Business Partners: With your consent, we may share information with advertising partners
- Legal Requirements: When required by law or to protect our rights
We do not sell your personal information to third parties.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
- Enquiry data: Retained for 3 years unless you request deletion
- Account data: Retained while your account is active, plus 2 years
- Analytics data: Aggregated and anonymized after 26 months
Your Rights
Under GDPR, you have the right to:
- Access: Request a copy of the personal data we hold about you
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Request that we limit how we use your data
- Portability: Request a copy of your data in a portable format
- Object: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw consent at any time where we rely on consent
To exercise any of these rights, please contact us at hello@mytownrocks.co.uk.
International Data Transfers
Some of our service providers may be located outside the UK and European Economic Area. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK ICO and European Commission.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us at:
- Email: hello@mytownrocks.co.uk
- General enquiries: hello@mytownrocks.co.uk
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.